Shares of Allied Blenders and Distillers, a prominent player in the Indian spirits market, jumped by 10% following the announcement of their latest product, ZOYA Pink Mix Berries Gin. The stock reached an intraday high of ₹513.20 on the National Stock Exchange (NSE) on April 10, before settling at ₹509.90. The launch of ZOYA Pink aims to tap into the burgeoning premium spirits market in India, appealing to a younger demographic that favors unique flavors and cocktail experiences. Priced at ₹2,500, the gin is currently available in Maharashtra, with plans for a broader rollout across India. According to ICICI Securities, the ZOYA brand has seen remarkable growth, with a 300% increase since its inception in 2024, driven by a rising cocktail culture. The brokerage anticipates significant revenue growth for Allied Blenders, projecting a 14% increase in revenues and a 36% rise in profit after tax over the next few years as the company expands its product offerings.