Preeti Malik, co-founder of Digital Creativs, faced a critical moment when a valued employee expressed a desire to resign. Instead of offering a pay increase, she asked, 'If you could design your ideal role, what would that look like?' This question revealed that the employee was not leaving for more money, but due to a misalignment in their job responsibilities. The employee enjoyed automation tasks but was frustrated by additional tedious work that disrupted their focus. By restructuring the role to better fit the employee's strengths, Malik successfully retained them, emphasizing that retention is about creating meaningful work environments rather than just offering perks. This experience resonated with many, highlighting the importance of understanding employee needs and the potential impact of a simple question.