Xiaomi India is adapting to a challenging market environment where the smartphone sector is projected to decline by 12.9%. Chief Business Officer Sandeep Singh Arora indicates that after initial hesitance, both tech companies and consumers are adjusting to rising prices driven by increased costs in memory and storage. As supply tightens, Xiaomi's upcoming flagship models, the Xiaomi 17 and Xiaomi 17 Ultra, are set to launch on March 11, competing against Samsung's Galaxy S26 series. The company is also focusing on enhancing its premium product offerings, including smart TVs and tablets, with a notable 7.9% market share in TVs and aspirations to reach 12% this year. Xiaomi's partnership with Leica for camera technology aims to improve image quality significantly, showcasing a commitment to premiumization beyond smartphones. Arora emphasizes the importance of consumer satisfaction and cross-category ownership as metrics for success in this evolving landscape.