Cupid Limited, a small-cap stock trading under ₹100, has announced a strategic investment of ₹82.88 crore in Baazar Style Retail Limited. This investment marks 25% of Cupid's total planned outlay of ₹331.53 crore and aims to enhance the company's retail presence and distribution capabilities for its fast-moving consumer goods (FMCG) portfolio. The investment will provide Cupid with immediate access to Style Baazar’s network of over 260 stores, significantly improving product visibility and market reach. Aditya Kumar Halwasiya, Chairman and Managing Director of Cupid, expressed confidence that this partnership will unlock substantial growth opportunities, projecting an additional ₹500 crore in annual revenue over the next three years. Style Baazar also plans to scale its store network to over 500 locations, further amplifying Cupid's market presence. Despite recent market challenges, Cupid's stock has performed well, rising 620% over the past year and 14% in the last month, closing at ₹87.59 on the Bombay Stock Exchange.