Senco Gold & Diamonds, a prominent jeweller based in New Delhi, anticipates a 30% revenue increase, projecting its earnings to exceed ₹8,000 crore (approximately $960 million USD) by the end of the fiscal year 2025-26. The company's Managing Director and CEO, Suvankar Sen, indicated that net profit is expected to nearly double from ₹165.37 crore in 2024-25. The growth is primarily driven by a 40% rise in value, despite a 10% decline in sales volume, which Sen attributes to the volatility in gold prices that peaked in late 2025. Senco operates 200 stores across India and two in Dubai, with plans to add 20 franchise-owned outlets mainly in northern India. However, geopolitical uncertainties have hindered expansion plans in the Gulf region, particularly in Saudi Arabia and Dubai. Additionally, the company is hedging 50 to 60% of its inventory to manage gold price fluctuations and utilizing metal gold loans from banks to mitigate credit risk. Innovative sales strategies, such as old gold exchange programs, now account for 45 to 50% of sales, while monthly savings schemes have helped stabilize cash flows for customers.