Canyon GBS, a technology company focused on education, will unveil findings from a national survey of 1,000 U.S. college students at the ASU+GSV Summit in San Diego on April 15, 2026. The session titled 'Do Students Tell the Truth When They Need Help?' will explore how students decide what support to seek and what sensitive information they may withhold. The research highlights that while colleges are investing in student support, many students remain hesitant to disclose their needs due to concerns over trust and perceived risks. Joseph Licata, the CEO of Canyon GBS, emphasizes that technology can enhance access to support but cannot replace the essential element of trust. The findings have significant implications for institutional leaders, as they must design systems that foster an environment of honesty and safety for students. The session will feature insights from Licata, along with Mark Koan, Ed.D., and Karla Fisher, Ph.D., who will discuss practical strategies for improving student engagement and retention through effective system design and responsible AI use.