OpenAI has announced the acquisition of Hiro Finance, a startup that provides AI-powered financial planning tools. The deal, reported by TechCrunch, did not disclose financial terms but is believed to be an 'acquhire' aimed at integrating Hiro's expertise into OpenAI's products. Hiro's founder, Ethan Bloch, indicated on LinkedIn that the company's services would cease on April 20, 2024, with users given until May 13, 2024, to transfer their data. This acquisition follows OpenAI's earlier purchase of Technology Business Programming Network (TBPN), a media company known for its tech podcast, just weeks prior. Despite the challenges OpenAI faces in achieving profitability, the company is actively investing in startups that may not directly align with its core business, which currently focuses on coding tools to compete with rivals like Anthropic. Bloch emphasized the potential for ChatGPT to democratize personalized financial guidance, a service that has traditionally been inaccessible to many.