Microsoft Increases Prices on Surface PCs Amid Component Shortages
Two-year-old Surface PCs get $300 price hikes as sub-$1,000 models go away
arstechnica
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Microsoft has raised prices on its Surface PC lineup, with entry-level models now starting at $1,500, up from $1,000 two years ago. The company cites rising memory and component costs as the reason for these increases, which affect all Surface devices, eliminating options under $1,000.
- 01Surface PCs now start at $1,500, a significant increase from previous prices.
- 02The 12-inch Surface Pro and 13-inch Surface Laptop have seen price hikes of $250.
- 03Higher-end models have increased by $300, now starting at $1,499.
- 04Microsoft attributes the price hikes to rising costs of components and memory.
- 05Supply shortages in RAM and storage chips are impacting the consumer tech market.
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Microsoft has announced substantial price increases across its Surface PC lineup, with entry-level models now priced at $1,500, a jump from the previous starting price of $1,000 just two years ago. The 12-inch Surface Pro tablet, which originally began at $799, now costs $1,049, while the 13-inch Surface Laptop has risen from $899 to $1,149. The higher-end models, which previously started at $999, have seen their prices rise to $1,499. Microsoft attributes these increases to 'recent increases in memory and component costs,' highlighting ongoing supply shortages for RAM and storage chips that have affected the entire consumer tech industry this year. These changes reflect broader trends in the market, where rising costs and supply chain issues are forcing companies to adjust their pricing strategies.
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The price hikes mean consumers will need to budget more for Surface PCs, potentially pushing them to consider alternative brands or models.
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