IKEA shoppers in the UK have reported losing £3,000 after the collapse of Soly, the solar panel installer the retailer had partnered with. Customers expressed frustration over IKEA's continued promotion of Soly even after the company entered liquidation in January 2023. One customer recounted their experience, stating they were left without installation services and received no assistance from IKEA despite multiple attempts to seek help. The situation escalated when customers discovered that Soly's UK division was no longer operational, yet IKEA agents insisted it was still functioning. The retailer eventually removed references to Soly from its website but did not provide any guidance for affected customers. Additionally, IKEA had previously ended its contract with Hanergy Solar UK, a Chinese thin-film module manufacturer, in November 2015, indicating a shift in its solar business strategy. The lack of support for customers raises concerns about accountability and transparency in such partnerships.