In response to soaring fuel costs, major U.S. airlines, including Delta Air Lines, American Airlines, and JetBlue Airways, have announced increases in checked baggage fees. Delta stated that the updates are part of an ongoing review of pricing influenced by evolving global conditions. Similarly, JetBlue highlighted that adjusting fees for optional services, such as checked baggage, allows them to maintain competitive fares while offering amenities like complimentary snacks and high-speed Wi-Fi. All three airlines indirectly pointed to geopolitical factors affecting oil prices as a reason for the hikes, though they avoided direct criticism of government policies. These increased fees are expected to remain in place even if fuel prices stabilize, contrasting with the dynamic pricing of airline tickets. Airlines are navigating customer dissatisfaction with these changes by focusing on value and clarity in their communications.