HDFC Bank Revamps Regalia Gold and Diners Privilege Cards: New Spend-Based Benefits
HDFC Bank Regalia Gold, Diners Privilege Cards: Lounge Access Now Linked To Spends, Rewards Cut From May
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HDFC Bank will implement significant changes to its Regalia Gold and Diners Privilege credit cards, linking lounge access and rewards to spending thresholds starting May 15 and July 1. While introducing new travel features, the bank is reducing base rewards and increasing fees, aiming to enhance engagement among frequent users.
- 01Starting May 15, base reward rates will decrease for Regalia Gold cardholders.
- 02Complimentary lounge access will require a minimum spend of ₹60,000 per quarter from July 1.
- 03The Dynamic Currency Conversion fee will rise to 1.75% for international transactions.
- 04A new 'Travel Edge' program will offer travel-related benefits for Regalia Gold customers.
- 05The changes reflect a shift towards usage-based rewards, potentially disadvantaging occasional users.
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HDFC Bank is overhauling its Regalia Gold and Diners Privilege credit cards, introducing changes that will link key benefits to customer spending. Effective May 15, the base reward structure for Regalia Gold cardholders will be revised, reducing the earn rate to 5 reward points for every ₹200 spent, compared to the previous 4 points for every ₹150. Additionally, the Dynamic Currency Conversion (DCC) fee will increase to 1.75% for international transactions. From July 1, complimentary airport lounge access will require a minimum spend of ₹60,000 in the preceding quarter for both card variants. While international lounge access remains unchanged, domestic access will now be conditional. In response to these changes, HDFC Bank is launching the 'Travel Edge' program, allowing Regalia Gold customers to enjoy two complimentary travel-related benefits per quarter, such as airport transfers and spa sessions. This strategy reflects a shift towards a spend-based value proposition, aiming to enhance engagement among frequent users but potentially reducing the appeal for those who use their cards less frequently.
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These changes may lead to higher costs for occasional users while incentivizing frequent spenders. Customers who do not meet the new spending thresholds may find the benefits less appealing.
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