In Tamil Nadu, political parties are increasingly using sports as a strategy to engage young voters, particularly from lower and middle-income families. The AIADMK government (2016–2021) initiated infrastructure improvements and talent identification, while the current DMK government has focused on welfare delivery and job opportunities. Notably, nearly 300 sportspersons have secured government jobs under the 3% sports quota, which was established in 2019 but fully realized post-pandemic. Since 2021, the state has constructed 141 mini stadiums and various sports facilities, particularly in North Chennai, to address regional disparities and enhance political outreach. The focus on sports is seen as a way to connect with the dense working-class population in urban constituencies, where many first-time voters reside. Additionally, the state has improved incentive payouts for athletes and successfully hosted international sporting events, further solidifying its commitment to sports development.