On April 7, 2024, Washington State University (WSU) announced the elevation of Jon Haarlow from interim to full-time athletic director, marking the first time the university has had a permanent AD since November 2023. Haarlow, who has been with WSU since 2021, previously served as senior associate athletic director and chief financial officer. His leadership has been pivotal in hiring WSU football head coach Kirby Moore and women's soccer head coach Chris Citowicki. WSU President Betsy Cantwell praised Haarlow's commitment to the university and its athletics program, emphasizing the importance of delivering results that matter. Haarlow has also initiated a $3.4 million renovation of the football locker room, set for completion this summer, and has been involved in securing a media rights package for the restructured Pac-12. With a master's degree in sport administration and extensive experience in athletics management, Haarlow expressed gratitude for the opportunity to lead Cougar Athletics and highlighted the ongoing commitment to enhancing the experience for student-athletes and the community.