A government report titled “Domestic Demand of Textiles: Market for Textiles and Clothing: National Household Survey 2024” reveals that women consumers in India are responsible for 55.5% of textile purchases, compared to 44.5% by men. Popular products among women include sarees, trousers, and salwar kameez, while men's jeans are noted as the fastest-growing category. The overall textile market has expanded dramatically, reaching ₹14.95 lakh crore in 2024, up from ₹4.89 lakh crore in 2010, with per capita demand increasing to ₹6,066 from ₹2,119. The report indicates a notable shift towards man-made fiber products, which now constitute 52.2% of the market, while cotton-based products account for 41.2%. Additionally, there is a rising demand for sustainable textiles, with an estimated market of ₹37,000 crore for 2024, highlighting the increasing consumer preference for recycled and reused garments. Technical textiles, including masks and sanitary products, show significant growth, particularly in rural areas where they comprise 58% of consumption.