The fashion retail landscape in India is rapidly evolving with the introduction of 60-minute delivery services, transforming stores into fulfilment hubs. Retailers like Libas and Zilo are capitalizing on this trend, which has shifted from basic offerings in mid-2024 to a strategic focus within just 18 months. Currently, over 80 dark stores are operational, reflecting a significant industry shift. This model caters to high-intent buyers and is designed to fulfill last-minute needs for social events and festivals, areas where traditional retail often falls short. Libas plans to expand its quick commerce capabilities, while Zilo aims to blend dark stores with brand-store fulfilment, offering a wider range of products. The average order value in fashion qcom is notably higher than in grocery sectors, indicating a unique economic advantage. However, challenges such as returns management and inventory depth remain critical concerns for the industry as it adapts to this new retail paradigm.