In West Bengal's assembly elections, fish has emerged as a significant political symbol, reflecting the cultural identity of Bengalis. The Trinamool Congress (TMC) has adopted the phrase 'mache bhate Bangali' to emphasize the importance of fish and rice in Bengali life, arguing that the Bharatiya Janata Party (BJP) represents a threat to this identity by promoting vegetarianism. Chief Minister Mamata Banerjee has claimed that the BJP would restrict access to fish and meat, linking food choices to language and cultural identity. The TMC's narrative has gained traction due to West Bengal's deep-rooted connection to fish, which plays a vital role in various life events and accounts for a significant portion of household food expenditure. In response, the BJP has attempted to counter the TMC's claims by showcasing its support for local food traditions, with candidates publicly campaigning with fish. This shift highlights the BJP's struggle to distance itself from perceptions of being anti-fish, especially in light of controversies surrounding meat sales in other states. As the election approaches, the battle for Bengali identity is becoming a focal point, with fish symbolizing the cultural pride of the region.