Google to Penalize Websites for Back Button Hijacking Starting June
Google will begin punishing sites for back button hijacking in June
arstechnica
Image: arstechnica
In June, Google will classify back button hijacking as a 'malicious practice,' penalizing websites that manipulate browser navigation. This tactic, often used to increase pageviews, misleads users by altering their browsing history, making it difficult to return to the previous page.
- 01Google will penalize back button hijacking starting in June.
- 02Back button hijacking manipulates browser history to increase pageviews.
- 03Commonly used on sites reliant on search traffic.
- 04Users may be redirected to unwanted pages instead of their intended destination.
- 05LinkedIn is noted for redirecting users back to its social feed.
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Starting in June, Google will take a firm stance against back button hijacking, labeling it a malicious practice. This technique is frequently employed by websites that depend heavily on search traffic to boost pageviews. When users attempt to navigate back, they are often redirected to pages filled with additional content suggestions or pop-ups instead of returning to their previous page. This deceptive practice not only frustrates users but also undermines their browsing experience. Notably, platforms like LinkedIn have been criticized for sending users back to their social feed after clicking on links to profiles or job postings. Google's new policy aims to enhance user experience by discouraging such tactics.
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