Super League marked its 30th anniversary with a match between Leeds and Warrington at Headingley, reflecting on how media coverage has transformed since its inception in 1996. Initially, only three games were televised, despite Sky Sports investing £87 million in the competition. Today, all matches are broadcast live, yet Sky's current rights payment of £21.5 million highlights a shift in financial dynamics. The landscape of journalism has changed dramatically; in 1996, every national newspaper had a dedicated rugby league correspondent, while now, only a few full-time journalists remain. Coverage has shifted to digital platforms, with young writers focusing on rugby league websites rather than traditional newspapers. Radio coverage has also grown, offering live commentary for nearly every game. Despite these changes, the sport's openness and accessibility continue to foster strong relationships between journalists and players, enhancing the media experience.