Consumer discretionary spending in India is slowing down as households become more cautious due to geopolitical tensions, particularly the ongoing conflict between the US and Iran, and job market uncertainties. Reports indicate that consumers are shifting towards essential and value-driven purchases. Satyaki Ghosh, CEO of Raymond Lifestyle, noted a decline in discretionary consumption since mid-March but expressed hope that the wedding season could stimulate demand. Companies are responding by introducing value-led offerings while avoiding direct discounts. The trend reflects a broader consumer preference for affordability and utility, with Mayank Shah, chief marketing officer at Parle Products, highlighting resilient spending on everyday essentials despite a drop in indulgent purchases. Rising input costs, driven by increased crude oil prices, are adding inflationary pressures, prompting price hikes in sectors like edible oils and consumer durables. Additionally, the employment outlook remains uncertain, with hiring freezes reported in some sectors, including a three-month global hiring freeze by Unilever. Analysts predict that inflationary pressures may intensify following upcoming elections.