Kirby Smart, head coach of the Georgia Bulldogs football team, recently addressed the impact of the Name, Image, and Likeness (NIL) era on college football. During an interview with On3's Chris Low, Smart made it clear that players should not come to Georgia solely for financial gain. He stated, "If you’re coming here for a paycheck, then you’re coming to the wrong place." Smart emphasized that the focus should be on hard work and personal development rather than immediate financial rewards. As some college football programs are amassing significant NIL funds, Smart insists that the right environment and commitment to growth are more important than the allure of a large paycheck. He noted that Georgia has been successful in the College Football Playoff era and is poised to compete for another National Championship with a highly experienced team this year. Smart is determined to cultivate a culture of hard work and dedication within his program.