In preparation for the first phase of polling in West Bengal on April 23, the Bharatiya Janata Party (BJP) is executing a robust campaign strategy led by Amit Shah, who has conducted 30 rallies, the highest among all national leaders. Prime Minister Narendra Modi and Uttar Pradesh Chief Minister Yogi Adityanath have both held 11 rallies, showcasing the party's commitment to ground-level engagement. Other senior leaders, including Smriti Irani with 13 rallies, and Nitin Nabin, the BJP president, with 10 rallies, have also contributed to the campaign's outreach. The mobilization of national figures, including actors like Kangana Ranaut and Hema Malini, highlights the party's strategy to enhance visibility and connect with voters. This concentrated effort underscores the significance of phase 1 in the BJP's broader electoral strategy, aiming for a strong presence across key constituencies in West Bengal.