Mysore Concerns, a coffee roastery established in 1939 by G.V. Venkatram in Matunga, Mumbai, has become a staple for South Indian coffee lovers. Venkatram, originally from Gargeshwari village near Mysore, started by roasting coffee beans at home, creating a hub for the local community. Today, the business is run by his granddaughters, Shweta and Shruti Shrikant, who have transitioned from engineering to coffee. They have expanded the product range to include chicory-blended coffees and specialty single-origin offerings. Annual production is between 80-100 tonnes, with sales growing at 20% year-on-year. However, challenges such as rising prices of Arabica beans, which have increased from ₹300 per kilo to over ₹700, and climate change affecting coffee yields pose significant hurdles. The Shrikant sisters aim to uphold their grandfather's legacy by simplifying coffee brewing and focusing on quality, helping customers enjoy the brewing experience without the complexities often associated with it.