The NBA is exploring a partnership with prediction market platforms Kalshi and Polymarket, with discussions reportedly gaining traction due to comments from Commodity Futures Trading Commission (CFTC) Chairman Michael Selig about ensuring integrity in sports markets. This move could allow the NBA to exert more control over betting markets and protect against suspicious activities. Currently, 27% of Americans have active online sportsbook accounts, a notable increase from 22% in 2025, indicating a growing acceptance of sports betting. Bet365 has recently launched its online sports betting services in Michigan, making it the 17th state where the operator is active, and it has also introduced its online casino product there. Meanwhile, DraftKings is preparing to cater to Spanish-speaking customers during the upcoming World Cup and has announced its intention to enter the Alberta sports betting market, marking it as the company's 34th North American jurisdiction. Alberta is set to launch its sports betting market on July 13.