The Delhi High Court is preparing to pass orders to protect the personality rights of actor Allu Arjun, who has raised concerns about the unauthorized commercial use of his name, image, and identity. Justice Tushar Rao Gedela questioned Arjun's decision to approach the court, noting the geographical distance from his home state. Arjun's lawsuit highlights the exploitation of his persona through merchandise, including T-shirts and mugs, and the unauthorized use of his registered trademarks. He holds 26 registered trademarks associated with his name, setting him apart from other actors who have sought similar protections. Additionally, the suit addresses the misuse of artificial intelligence technologies that replicate his voice and create digital avatars without consent. While Meta's legal representative opposed a global takedown of such content, they agreed to comply with the court's order to remove specific URLs linked to the unauthorized use.