The Delhi High Court has imposed a fine of ₹10 lakh (roughly $12,000 USD) on Parle Agro for failing to comply with its previous order regarding the disclosure of sales figures in a trademark dispute with PepsiCo. The dispute centers around the use of the tagline 'For The Bold' for Parle Agro's 'B Fizz' drink. Justice Tushar Rao Gedela noted that while the non-submission of sales data was not deemed willful, it constituted a serious violation of the court's directives. The court had previously allowed Parle Agro to use the tagline under specific conditions, including submitting certified sales figures every two months. However, Parle Agro had not complied for over two and a half years. The court stressed the necessity of adhering to judicial orders and directed Parle Agro to deposit the fine with the Bharat Ke Veer fund within three weeks. Additionally, the company must submit an unconditional apology within four weeks. The case will continue to be heard on September 10.