As rising grocery prices become a significant concern for residents in Saskatchewan, the Saskatchewan New Democratic Party (NDP) is advocating for legislative action to combat price gouging through the use of artificial intelligence (AI). On Wednesday, NDP Leader Carla Beck introduced Bill 619, titled The Consumer Protection and Business Practices (Banning Unfair A.I. Pricing Pricing) Amendment Act. This bill seeks to prohibit retailers from utilizing personal data and algorithmic systems to impose higher prices on consumers, a practice that has recently been addressed by the government of Manitoba. Beck emphasized that consumers should not be subjected to inflated prices due to algorithmic decisions, particularly as essential items like baby formula and lunches continue to rise in cost. Premier Scott Moe acknowledged the inflationary pressures faced by families but noted that his government is actively investing in affordability measures. He also highlighted the role of the national Competition Bureau in addressing predatory pricing practices across Canada. The NDP's push for this legislation aims to ensure fair pricing in both physical and online grocery markets.