Sacha Lord, who served as Greater Manchester's first night-time economy adviser, is taking action to support local pubs struggling with rising operational costs. With an estimated 500 pubs at risk of closure this year due to increased business rates, VAT, wages, and utilities, Lord has announced a £2,500 bar tab for one lucky pub in Greater Manchester. Community members are encouraged to recommend their favorite pub via social media, with the venue receiving the most mentions set to be visited by Lord on May 3. He highlights the critical role pubs play in fostering community connections and addressing loneliness, stating that the average profit on a pint is now just 13p after overheads. This initiative follows Lord's previous efforts, including a city-wide 'Hospitality Hour' and other promotional events aimed at revitalizing the local hospitality scene.