With Akshaya Tritiya set for April 19, 2026, gold purchases are anticipated to maintain their cultural significance while adapting to changing consumer preferences. Kaynat Chainwala, AVP of commodity research at Kotak Securities, notes that while jewelry volumes may remain subdued, demand for coins and small bars is expected to rise, reflecting a shift towards practical investments. The ongoing geopolitical tensions, particularly in the Middle East and the Russia-Ukraine conflict, alongside global economic growth concerns, are contributing to price volatility in the bullion market. Motilal Oswal commodities research highlights that macroeconomic uncertainties are influencing gold prices more than traditional supply and demand dynamics. Factors such as elevated debt levels and potential monetary easing could support gold prices, while persistent inflation and a strong dollar may pose challenges. Overall, the long-term outlook for gold remains positive, encouraging gradual accumulation rather than panic selling during volatile periods.