Mumbai Police Launches Creative Road Safety Campaign Inspired by BTS
'No Hooligans On Roads': Mumbai Police's BTS-Inspired Video Is RM-Approved
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Mumbai Police has released an engaging road safety video featuring BTS's track '2.0' from their album ARIRANG. The video creatively promotes safe riding while incorporating BTS lyrics, and it even caught the attention of BTS leader RM, who liked the post.
- 01Mumbai Police's new video promotes road safety using BTS's music.
- 02The video features a clever twist on the song's lyrics to convey safety messages.
- 03BTS member RM liked the video, highlighting its appeal.
- 04The album ARIRANG has achieved significant success on global music charts.
- 05The campaign balances awareness with entertainment to engage viewers.
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Mumbai Police has creatively addressed road safety through a new video featuring BTS's track '2.0' from their album ARIRANG. The video begins with reckless motorcyclists, followed by a police officer intervening, and incorporates a message that cleverly plays on the song's lyrics: 'Stop! Ride safe.' The text 'BTS' is redefined as 'Better Than Sorry,' reinforcing the safety message. Additionally, the caption references another track, 'Hooligan,' stating, 'No ‘Hooligans' allowed on road,' and emphasizes that 'there's no 2.0 to life.' The video has garnered attention not only for its message but also because BTS leader RM liked the post, further amplifying its reach. The album ARIRANG has seen remarkable success, debuting at No. 1 on the Billboard 200, with its lead single 'SWIM' topping the Billboard Hot 100. This initiative by Mumbai Police effectively merges entertainment with public safety awareness.
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This campaign aims to raise awareness about road safety among the youth, particularly BTS fans.
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