In Lucknow, Uttar Pradesh, India, a new generation of digital creators is breathing life into the city's rich heritage through innovative storytelling. These individuals, who balance their day jobs with their passion for heritage, utilize platforms like Instagram to share compelling narratives about overlooked historical sites and cultural practices. Maroof Umar, a prominent storyteller with over one million followers, captures the essence of Lucknow beyond its famous landmarks, focusing on everyday life and traditions. His work emphasizes the importance of preserving cultural heritage through visual documentation. Meanwhile, the group Chaqallas, formed by four friends, has garnered 37.4k followers by making heritage engaging for younger audiences through relatable content. Other creators like Swapnil Rastogi and Ahmar also contribute by organizing heritage walks and sharing personal stories, respectively. Their efforts highlight a growing awareness among youth, turning heritage into a vibrant conversation on social media, especially during events like World Heritage Day.