The Dravida Munnetra Kazhagam (DMK) party is strategically focusing on northern Tamil Nadu, its most reliable political base, which includes nine districts from Cuddalore to Tiruvannamalai. This region accounts for 34 MLAs from the DMK, while the AIADMK-led alliance has only 14. DMK's strength stems from strong local leadership, with figures like E V Velu, who has been unbeaten since 2001, and a robust grassroots support system. The party aims to capitalize on the significant dalit and Vanniyar populations, which together represent nearly 55% of the electorate in these districts. DMK's alliance with the VCK, led by Thol Thirumavalavan, is expected to enhance its appeal among dalit voters. In contrast, the AIADMK is attempting to regain lost ground by fielding former ministers and partnering with the PMK to attract Vanniyar votes. However, internal divisions within the PMK could hinder this strategy. The BJP remains a minor player in the region but could indirectly benefit DMK by consolidating minority votes. Additionally, DMK's welfare initiatives, such as providing ₹1,000 monthly assistance to women, are expected to bolster its support base as the election approaches.