On March 24, 2023, the Delhi High Court issued a controversial ruling in favor of Acharya Balkrishna, managing director of Patanjali Ayurved Ltd., granting him extensive ex parte relief against critical online content. The court ordered the removal of memes, cartoons, and satirical material about Balkrishna, and mandated that platforms like Meta disclose the identities of anonymous critics. This ruling has raised significant concerns regarding free expression in India, as it restricts content across social media, websites, and even AI platforms. The court's decision starkly contrasts with its previous remarks encouraging public figures to accept scrutiny. The existing intellectual property laws in India, particularly regarding personality rights, are not well-defined, leading to an expansion of these rights in this case. Critics argue that the ruling prioritizes personality rights over the fundamental right to free speech, potentially setting a troubling precedent for censorship in digital environments. The case will be revisited by the Delhi High Court on September 24, allowing defendants to challenge the order and engage in a more substantive legal debate.