The Kerala state elections have seen a notable influx of film stars, reality show contestants, and social media influencers as candidates, particularly from the Bharatiya Janata Party (BJP) and its ally Twenty20. Historically, Kerala has been hesitant to elect celebrities, but this election cycle marks a strategic pivot as parties aim to leverage the popularity of these candidates to attract younger voters. Among the notable figures is Ganesh Kumar, who is pursuing his sixth term in Pathanapuram and has a background as a transport minister. Other candidates include actor-producer Major Ravi from Ottappalam, reality star Akhil Marar from Thrikkakara, and influencer Promy Kuriakose from Angamaly. Political observers note that while these candidates may draw crowds, their lack of political experience could pose challenges. The shift towards celebrity candidates reflects changing dynamics in Kerala's political landscape, where social media and public recognition are becoming increasingly important in election campaigns.