KisaanSay, a Gurgaon-based agriculture startup, has successfully raised ₹34 crore (approximately $4.1 million USD), primarily from NAB Ventures, to enhance its operations and support farmer incomes. Co-founder Nitin Puri announced plans to expand the company's network of farmer producer companies from 25 to 50 and to double its product offerings from 100 to 200 items. Currently, about 80-85% of KisaanSay's revenue comes from online channels, but the company intends to strengthen its offline presence in major cities like Mumbai, Bengaluru, and Hyderabad. Furthermore, KisaanSay is exploring export opportunities in the US and Middle East, although the timelines for these plans are uncertain due to geopolitical factors. The startup is targeting a growing segment of “conscious consumers” who are willing to pay a premium for authentic, single-origin food products, with an estimated market size of $10–14 billion. Over the next three to four years, KisaanSay aims to scale its operations into a ₹1,000 crore business, leveraging initiatives like the One District One Product scheme to connect farmers with markets and enhance rural incomes.