As summer approaches in India, many people notice that their fragrances do not last as long in the heat compared to cooler months. Manish Gupta, CEO of the Fragrances and Accessories Division at Titan Company Limited, explains that higher temperatures cause lighter fragrance elements to evaporate quickly, while perspiration can dilute and alter the scent. To combat this, choosing summer-friendly notes like citrus, aquatic, and light florals can provide freshness without overwhelming intensity. Additionally, applying fragrance on well-moisturized skin and targeting pulse points such as the wrists and neck can enhance longevity. Layering fragrances with matching lotions and reapplying throughout the day can also help maintain the scent. Gupta emphasizes that adapting fragrance use to the environment is key, suggesting that a thoughtfully chosen scent, refreshed as needed, can still make a significant impact even if it doesn’t last all day.