Aditya Birla Real Estate (ABREL) announced that its subsidiary, Birla Estates, has achieved bookings exceeding ₹600 crore (approximately $72 million USD) for the luxury residential project, Birla Arika Phase 2, located in Gurugram, Haryana, India. The project saw a remarkable response, with nearly 97% of its inventory—152 out of 156 units—sold within just one month of its launch. This strong demand reflects the growing interest in premium housing within the National Capital Region (NCR). Birla Arika Phase 2 benefits from its prime location in Sector 31, which offers seamless connectivity to major commercial areas such as Cyber City, Golf Course Road, and Udyog Vihar, as well as access to established social infrastructure, including educational institutions and healthcare facilities. K.T. Jithendran, Managing Director and CEO of Birla Estates, emphasized the project's focus on design-led differentiation and superior living experiences, which resonate with today's luxury homebuyers. The earlier phase of the project also performed well, with Phase I sales reaching around ₹3,000 crore. Despite the success in real estate, ABREL reported a consolidated net loss of ₹72.85 crore in Q3 FY26, a decline from a net loss of ₹40.59 crore in the same quarter the previous year.