YOO, a global design and real estate brand, is set to make India its largest market for branded residences, as demand surges and new projects emerge. James Snelgar, YOO's partner and head of international business development, revealed that the company is exploring opportunities in Pune and Kolkata, and is even receiving inquiries from tier-2 cities. YOO has executed 6–7 projects in India over the past decade and is currently in discussions for an additional 4–5 projects. Its first North India project, in collaboration with Dalcore Group, involves an investment of ₹500 crore (approximately $60 million USD) to develop 96 luxury apartments in a single tower. YOO has also designed projects in Pune and Hyderabad and partnered with Lodha in Mumbai and DN Group in Bhubaneswar. According to Knight Frank, India ranks sixth globally in live branded residential projects, accounting for approximately 4% of the world's supply. Projections by Noesis Capital Advisors suggest a potential 60% increase in branded residence projects in India by 2027, particularly in the National Capital Region (NCR), Mumbai, and Bengaluru.