Bata, a leading footwear brand headquartered in Switzerland, is setting ambitious goals for its operations in India, aiming to double its turnover in the next five years. CEO Panos Mytaros, who has been in his role for just over six months, describes India as a 'sleeping giant' poised for growth. Currently, India accounts for nearly 25% of Bata's global revenues, but growth has stagnated recently. To revive its fortunes, Bata plans to expand its store network through a combination of company-owned and franchise outlets, enhance its e-commerce initiatives, and target younger consumers by refining its sneaker offerings. Mytaros noted that the market is increasingly competitive, with brands like Nike, Adidas, and Skechers vying for attention alongside domestic players. Despite the challenges, including a recent decline in stock prices—currently at ₹641.50—Bata remains committed to its strategy without immediate price hikes due to local manufacturing. Mytaros also anticipates a significant increase in exports from India over the next five years.