Zeeshan Bakhrani, a 34-year-old Pakistani-American, has transformed his career after being laid off twice from product management positions in New York. He launched his food venture, Nishaan, in August 2025, investing $70,000 (approximately ₹65 lakh) of his savings. Bakhrani's menu features a blend of Bihari-style tacos and Pakistani-American street food, reflecting his cultural heritage and culinary creativity. His business quickly gained popularity, with monthly revenues soaring from $57,000 (around ₹53 lakh) to $140,000 (approximately ₹1.3 crore). Bakhrani's approach combines familiar American food formats with South Asian spices, allowing him to express both his Pakistani and American identities. He finds joy in the creative control his new role provides, contrasting sharply with the structured environment of his tech jobs. Similarly, Saket Saurabh, co-founder of The Momos Mafia, also left a lucrative corporate job to pursue a food business, highlighting a growing trend of professionals turning to entrepreneurship in the food industry.