In Tamil Nadu, the thundu, a traditional South Indian garment, is re-emerging as a potent symbol of political identity during election seasons. Once a common sight, it has become less prevalent in daily life but finds renewed significance in campaign imagery. Political leaders and candidates from various parties, including the Dravida Munnetra Kazhagam (DMK) and the All India Anna Dravida Munnetra Kazhagam (AIADMK), prominently display thundus in their party colors, reinforcing their political affiliations. The thundu is not merely a piece of clothing; it embodies cultural significance tied to authority and leadership, as noted by political commentators. Unlike the veshti, which has fallen out of favor during campaigns, the thundu remains a staple, signaling the candidates' connection to their respective parties and their social backgrounds. This seasonal revival of the thundu illustrates its role in the political theatre of Tamil Nadu, where imagery and symbolism play crucial roles in electoral success.