Amazon Shifts Focus to Quick Commerce, Shutting Down Fresh Service in Major Cities
Amazon Now pivot; Anthropic's revenue surge
The Economic TimesImage: The Economic Times
Amazon India is set to close its Fresh grocery delivery service in 10 to 15 major cities to prioritize its quick commerce platform, Amazon Now. Meanwhile, Anthropic's revenue run rate has surged past $30 billion, reflecting rapid growth and increased demand for its services.
- 01Amazon India will shut down its Fresh service in 10 to 15 major cities to focus on Amazon Now.
- 02Amazon Now is expanding rapidly, with an expected 500 dark stores operational soon.
- 03Anthropic's revenue run rate has skyrocketed to over $30 billion, doubling its high-paying clients in a short period.
- 04Anthropic has secured a deal with Google and Broadcom for access to advanced TPU chips.
- 05Cred is enhancing its mutual fund platform Kuvera to cater to affluent users with new investment tools.
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Amazon India is planning to close its Fresh service, which delivers groceries within 4-24 hours, in 10 to 15 major cities as it pivots towards its quick commerce platform, Amazon Now. This decision comes as consumer behavior shifts, with a recent report indicating a decline in reliance on local kirana stores. Amazon Now, currently operating in six cities including Delhi, Bengaluru, and Mumbai, is expected to have 500 dark stores soon, adding about two facilities daily since December. In a separate development, Anthropic, a leading AI company, has reported a significant increase in its revenue run rate, now exceeding $30 billion, up from $9 billion at the end of 2025. This surge is attributed to a doubling of clients paying over $1 million annually, as well as a strategic partnership with Google and Broadcom for advanced computing resources. Other notable developments include Aman Gupta's Offbeat Studios raising ₹100 crore (approximately $12 million USD) and Cred's mutual fund platform Kuvera enhancing its offerings for wealth management.
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The closure of Amazon Fresh may affect consumers who relied on its grocery delivery service, pushing them to seek alternatives. The expansion of Amazon Now could improve delivery times for quick commerce customers.
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