Shemaroo Entertainment Expands Gujarati Content with OHO Gujarati Acquisition
Shemaroo Entertainment acquires OHO Gujarati's content library
The Economic TimesImage: The Economic Times
Shemaroo Entertainment has acquired the entire content library of OHO Gujarati for its OTT platform, ShemarooMe, adding over 30 original Gujarati web series and performances from more than 450 local actors. This move aims to enhance accessibility to Gujarati storytelling and strengthen ShemarooMe's regional content offerings.
- 01Shemaroo Entertainment acquires OHO Gujarati's entire content library.
- 02The acquisition includes over 30 original web series and performances from 450+ local actors.
- 03The first title to premiere will be Vitthal Teedi, streaming from April 10.
- 04ShemarooMe aims to enhance accessibility to Gujarati stories.
- 05The acquisition aligns with Shemaroo's strategy to deepen its regional content footprint.
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Shemaroo Entertainment has made a significant move in the Gujarati OTT space by acquiring the entire content library of OHO Gujarati for its platform, ShemarooMe. This acquisition adds over 30 original Gujarati web series to its catalogue, featuring performances from more than 450 local actors. Saurabh Srivastava, Chief Operating Officer – Digital Business at Shemaroo Entertainment, emphasized that this initiative aims to enhance accessibility and scale for Gujarati stories, making them more available to audiences worldwide. The first title from the newly acquired library, Vitthal Teedi, starring Pratik Gandhi, is set to premiere on April 10. The series is set in 1980s Saurashtra and follows a small-time gambler navigating personal ideals and social constraints. With this acquisition, ShemarooMe continues to evolve into a comprehensive content ecosystem that blends original productions with culturally rooted narratives.
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This acquisition will provide Gujarati audiences with more diverse and accessible storytelling options, enhancing the overall entertainment landscape for Gujarati-language content.
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