Shemaroo Entertainment Expands Gujarati Content with OHO Gujarati Acquisition

Original: Shemaroo Entertainment acquires OHO Gujarati's content library

The Economic Times•Apr 7, 20262 min

In a Nutshell

Shemaroo Entertainment has acquired the entire content library of OHO Gujarati for its OTT platform, ShemarooMe, adding over 30 original Gujarati web series and performances from more than 450 local actors. This move aims to enhance accessibility to Gujarati storytelling and strengthen ShemarooMe's regional content offerings.

Key Points

01Shemaroo Entertainment acquires OHO Gujarati's entire content library.
02The acquisition includes over 30 original web series and performances from 450+ local actors.
03The first title to premiere will be Vitthal Teedi, streaming from April 10.
04ShemarooMe aims to enhance accessibility to Gujarati stories.
05The acquisition aligns with Shemaroo's strategy to deepen its regional content footprint.

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Full Summary

Shemaroo Entertainment has made a significant move in the Gujarati OTT space by acquiring the entire content library of OHO Gujarati for its platform, ShemarooMe. This acquisition adds over 30 original Gujarati web series to its catalogue, featuring performances from more than 450 local actors. Saurabh Srivastava, Chief Operating Officer – Digital Business at Shemaroo Entertainment, emphasized that this initiative aims to enhance accessibility and scale for Gujarati stories, making them more available to audiences worldwide. The first title from the newly acquired library, Vitthal Teedi, starring Pratik Gandhi, is set to premiere on April 10. The series is set in 1980s Saurashtra and follows a small-time gambler navigating personal ideals and social constraints. With this acquisition, ShemarooMe continues to evolve into a comprehensive content ecosystem that blends original productions with culturally rooted narratives.

Key Figures

30

Number of original Gujarati web series added

450+

Number of local actors featured in the content library

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Why It Matters

This acquisition will provide Gujarati audiences with more diverse and accessible storytelling options, enhancing the overall entertainment landscape for Gujarati-language content.

Who is affected

Gujarati viewers and content creators

What to know

Viewers should explore the new offerings on ShemarooMe starting April 10.

FAQ

The acquisition significantly expands ShemarooMe's regional content offerings and enhances accessibility to Gujarati storytelling.

The first title, Vitthal Teedi, is scheduled to stream from April 10.

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