407 ETR Partners with Toronto Blue Jays for Enhanced Fan Experience
407 ETR teams up with the Toronto Blue Jays to connect fans to the moments that matter
BenzingaImage: Benzinga
407 ETR, an all-electronic toll highway in the Greater Toronto Area, has partnered with the Toronto Blue Jays to enhance fan experiences during the team's 50th season. This collaboration aims to connect fans to key moments at Rogers Centre and streamline their travel to games.
- 01407 ETR partners with the Toronto Blue Jays for the team's 50th season.
- 02The partnership focuses on enhancing fan experiences at Rogers Centre.
- 03407 ETR aims to reduce travel time for fans attending games.
- 04The highway has previously supported various Canadian sporting events since 2008.
- 05Over $1 million has been invested in local youth sports by 407 ETR since 2015.
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In celebration of the Toronto Blue Jays' 50th season, 407 ETR, an all-electronic toll highway in the Greater Toronto Area, has announced a partnership with the iconic baseball team. This collaboration is designed to enhance fan experiences both at Rogers Centre and during travel to games. Jose Espinosa, President & CEO of 407 ETR, emphasized the commitment to helping fans spend less time on the road and more time enjoying the game. Mark Ditmars, Vice President of Partnerships at the Blue Jays, expressed excitement about creating engaging moments for fans traveling from various communities in the Greater Toronto Area (GTA). The partnership builds on 407 ETR's history of supporting Canadian sports, having been a partner of the National Bank Open since 2008. An economic impact assessment revealed that drivers can save 20 to 60 minutes on typical rush-hour trips using Highway 407. Furthermore, through its Keep Moving™ by 407 ETR program, the highway has invested over $1 million in local youth sports since 2015, helping over 400 young athletes discover baseball.
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This partnership will facilitate easier access for fans traveling to games, potentially increasing attendance and engagement with the team.
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