Exploring the Colorful Origins of Color Names
The surprising way colors get their beautiful, ridiculous names
New York Post
Image: New York Post
Kory Stamper's book, 'Truel Color,' delves into the whimsical and poetic origins of color names, inspired by the unique definitions crafted by scientists I.H. and Margaret Godlove for Webster’s Third Dictionary. The push for color standards in the U.S. post-WWI sparked a 'color boom' that influenced how colors are named and perceived today.
- 01The book 'Truel Color' explores unique color definitions from Webster's Third Dictionary.
- 02I.H. Godlove and his wife were instrumental in creating whimsical color descriptions.
- 03The need for color standardization arose during World War I for military purposes.
- 04Color names can evoke feelings and are often creatively marketed.
- 05Color definitions remain fluid and subjective, influenced by marketers and designers.
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In her new book 'Truel Color,' lexicographer Kory Stamper investigates the whimsical definitions of colors found in Webster’s Third Dictionary, crafted by scientists I.H. Godlove and his wife, Margaret Godlove. Their work emerged during a 'color boom' in the U.S. after World War I, when the military needed consistent color standards for camouflage. The Godloves' definitions reflect a playful and poetic approach to color, showcasing how subjective and fluid color naming can be. Stamper highlights four types of color names: basic colors, intrinsic colors, associative names, and fanciful names designed to evoke feelings. Despite the establishment of color standards, the perception of color remains personal and often varies between manufacturers. The legacy of the Godloves is a testament to the creativity and complexity involved in defining colors, which continue to evolve in modern contexts.
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