In her new book 'Truel Color,' lexicographer Kory Stamper investigates the whimsical definitions of colors found in Webster’s Third Dictionary, crafted by scientists I.H. Godlove and his wife, Margaret Godlove. Their work emerged during a 'color boom' in the U.S. after World War I, when the military needed consistent color standards for camouflage. The Godloves' definitions reflect a playful and poetic approach to color, showcasing how subjective and fluid color naming can be. Stamper highlights four types of color names: basic colors, intrinsic colors, associative names, and fanciful names designed to evoke feelings. Despite the establishment of color standards, the perception of color remains personal and often varies between manufacturers. The legacy of the Godloves is a testament to the creativity and complexity involved in defining colors, which continue to evolve in modern contexts.