Ludacris Collaborates with NBC Sports for NBA Playoffs Promotion
Ludacris, NBC Sports team up for 'It's Time' spot promoting NBA Playoffs return to NBC
Yahoo! NewsImage: Yahoo! News
NBC Sports has partnered with three-time GRAMMY Award winner Ludacris to promote the return of the NBA Playoffs to NBC and its debut on Peacock. The promotional spot, titled 'It's Time,' features Ludacris' reinterpretation of 'Time Has Come Today' and emphasizes the urgency of playoff basketball.
- 01Ludacris' promotional spot for the NBA Playoffs is titled 'It's Time.'
- 02The NBA Playoffs return to NBC on April 19, 2026.
- 03Ludacris reinterprets 'Time Has Come Today' for the promotion.
- 04The spot highlights the urgency and excitement of playoff basketball.
- 05The promotional spot will debut during a baseball game on April 12.
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NBC Sports has teamed up with Ludacris (three-time GRAMMY Award-winning artist) for a promotional campaign titled 'It's Time' to celebrate the return of the NBA Playoffs to NBC and its debut on Peacock. The campaign features Ludacris' reinterpretation of the classic song 'Time Has Come Today' by The Chambers Brothers, encapsulating the high-stakes atmosphere of playoff basketball. Ludacris expressed excitement about the collaboration, stating that playoff basketball embodies the adrenaline rush fans crave. Lyndsay Signor, Senior Vice President of Sports Marketing, emphasized the importance of time in playoff games, making this partnership a fitting tribute to the sport's legacy. The NBA Playoffs will officially begin on April 19, 2026, with further details on matchups to be announced. The promotional spot will premiere during the April 12 baseball game between the Cleveland Guardians and the Atlanta Braves, airing on NBC and Peacock.
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