Google is set to introduce a new feature called Notification Rules in Android 17 Beta 3, enhancing the existing notification management system. This feature allows users to create customized rules for notifications based on specific apps or contacts. Users can choose from various actions when a rule is triggered, such as silencing, blocking, or prioritizing notifications. For instance, users might opt to silence calls from certain contacts while ensuring that messages from others are highlighted. Interestingly, traces of Notification Rules have also been found in some builds of Samsung's One UI 9, suggesting that this feature may be available beyond just Pixel devices. This development is expected to provide users with greater control and flexibility over their notification experience.