A video showing the dumping of nearly 11,000 litres of milk into the Narmada River has gone viral, inciting anger among social media users. Many criticized the act as a harmful practice disguised as a religious ritual, arguing it could severely impact aquatic ecosystems by reducing oxygen levels and harming fish populations. Comments on social media highlighted the absurdity of pouring milk into the river 'for the fish' while millions of children in India suffer from hunger and malnutrition. The incident has drawn parallels to a previous case in Mahoba district, Uttar Pradesh, where milk was diluted for school meals, further emphasizing the issue of food waste in the country. Environmentalists warn that such actions not only pollute water bodies but also trigger bacterial growth, leading to further ecological damage. According to a report by the Central Pollution Control Board, nearly 46% of India’s rivers are already polluted, raising urgent questions about the need for responsible practices and the impact of superstition on the environment.