As Kerala prepares for the 2026 elections, social media has emerged as a pivotal force in shaping political narratives. Platforms like WhatsApp and AI-generated videos are now integral to how parties communicate with voters. Political narratives focusing on identity, community, and governance have gained traction online, often distorting ground realities but nonetheless influencing voter perceptions. All major parties, including the Communist Party of India (Marxist) [CPI(M)], Indian National Congress, and Bharatiya Janata Party (BJP), have adopted a digital-first approach, employing round-the-clock war rooms of IT professionals to craft shareable content. The CPI(M) has utilized AI to enhance its messaging, while Congress experiments with satire and AI-driven content to engage younger voters. However, the rise of social media also brings risks, such as the spread of misinformation. A notable incident involved actor Asif Ali denying a fake post that fueled communal tensions. The Kerala Police have reported an increase in communally charged content during the election period, prompting legal action against misleading AI-generated videos. Political parties have learned from past campaigns, recognizing the necessity of digital outreach in a changing social landscape where traditional campaigning methods are less effective. As cultural formats evolve, politically charged rap songs and memes are being used to resonate with younger voters, highlighting the growing importance of social media in electoral strategies.