NBC's 'Sunday Night Football' is a cornerstone of NFL broadcasting, but it faces potential competition from streaming giant Netflix. As NFL broadcasting rights prices continue to escalate, NBC is reportedly 'at risk' of losing its primetime package. Netflix is keen to secure these rights, motivated to make substantial offers to acquire the games. Currently, Netflix only broadcasts NFL games on Christmas, but if it were to gain the Sunday night rights, it would signify a major shift in how NFL games are consumed, following Amazon Prime Video's acquisition of 'Thursday Night Football' in 2021. The NFL's media rights deals are set to run through the 2033 season, but with a contractual opt-out option available after the 2029 season, the league may seek to renegotiate its agreements. This scenario raises the possibility of a bidding war for the coveted Sunday night slot, which is crucial for both networks and fans alike.