Nike's 'B9' Trademark Application for Bronny James Denied Due to Similarity
Nike's trademark application for Los Angeles Lakers' ...
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Nike's application to trademark the 'B9' logo associated with Los Angeles Lakers' guard Bronny James has been rejected by the United States Patent and Trademark Office. The refusal was based on potential confusion with a similar logo from Back9 Golf Apparel, which is already registered for clothing use.
- 01Nike's trademark application for Bronny James' 'B9' logo was denied.
- 02The United States Patent and Trademark Office cited 'likelihood of confusion' with Back9 Golf Apparel's logo.
- 03Both logos are intended for clothing and apparel.
- 04Nike submitted the application in February 2023.
- 05Bronny James has been seen wearing shoes featuring the logo during the current season.
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Nike's attempt to trademark the 'B9' logo associated with Bronny James, a guard for the Los Angeles Lakers, has been rejected by the United States Patent and Trademark Office (USPTO). The USPTO's examining attorney, P. Scott Craven, determined that the logo was too similar to an existing trademark from Back9 Golf Apparel, a company based in Austin, Texas. Both logos are intended for use on clothing and apparel, leading to concerns about potential consumer confusion. Nike submitted the application in February 2023, and Bronny James has been seen wearing shoes featuring the 'B9' logo throughout the season, with images shared by Nike on April 12.
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